A site called “PlentyOfFish.com” is currently getting 30 million hits a day. The number doesn’t blow me off. However, what surprise me is that this site is basically operated by single man “Markus Frind”. How does he achieved that? If you want to hear how he does that, you can go to his interview from [...]

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Use Flash for video ad
How to get video ad serving on a web page? What are needed to achieve this?
You want to serve video ad to the web page without having users to download any plug-in and software. There are many different video formats (eg. WMA, FLV, SWF, MPEG, RM and etc) and only flash [...]

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To have an effective marketing strategy, you should follow the steps below:

Audience segmentation
Targeting
Positioning

Audience Segmentation
We normally segment our audience based on the following characteristics:

Geographical - location like country, dma, city, zip
Demograhical - gender, age, income, education, culture and job.
Behavioral - online/offline shopping behavior, web usage, website loyalty, prior purchases.
Psychographical - social class, lifestyle, personality, type

For a market segment [...]

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More and more people are concerned with privacy and start deleting cookie to prevent being tracked. How will this impact on the ad network?

Undercount the conversion (both click and view-based). However, vast majority of conversions (70-90%) occur within 24-hour window of the corresponding click or impression and there are not too many people delete cookie [...]

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Connecting businesses with their past website visitors so there is an increased likelihood of a completed transaction. Aware that current industry statistics show that on average, 90% of site visitors leave without taking action, companies are interested to employ retargeting technology to maximize opportunities to reconnect with these previous visitors and convert them into sales. [...]

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My buddy Steve sent me an article today that contained some important data shared by 4 startups companies. I like this article a lot as it reflects what I have experienced since I started my online wedding company - JustProposed.com. Being an entrepreneur, I found out it was way more difficult than I thought. You [...]

Continue reading " Startups - It is full of ups and downs "

Identify who comes to your site
It is crucial to analyze the users who come to your site because you can use this data to evaluate and customize your site to better serve your users and maximize the ad income. For example, you may find out that a lot of users from Asia is reading your [...]

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Targeted Traffics is the Key
To boost up your ad revenue, first you need to bring in targeted traffics to your site. How? The keys here are great content and effective marketing strategy. I will have another articles to talk about this. For now, let’s focus on how to monterize and then optimize the revenue from [...]

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