Connecting businesses with their past website visitors so there is an increased likelihood of a completed transaction. Aware that current industry statistics show that on average, 90% of site visitors leave without taking action, companies are interested to employ retargeting technology to maximize opportunities to reconnect with these previous visitors and convert them into sales. One example of how companies do retargeting is that they can retarget all consumers who visited the site within the last 30 days (retargeting with an associated period).
Some studies suggest that you need seven contacts with a customer to make a sale. Retargeting is an invaluable tool for developing that relationship with prospects.
Case Studies:
During the campaign, DrapeStyle experienced a 38% increase in clicks. Previous site visitors who were retargeted converted into sales an astounding 5.5 times more often than prospects who were only targeted through DrapeStyle’s paid search campaigns. Moreover, DrapeStyle’s CPA (defined as sales or brochure requests) fell approximately $50 to an extremely cost-effective $2.80 when search and retargeting were combined. In summary, during a four-month period, the company invested $80 for retargeting and gained $22,500 in revenue. DrapeStyle’s retargeting campaign highlights the key benefits of adding retargeting as an extension to current online advertising and traffic-driving methods.
Reference
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