My name is Raymond. I am an active developer and blogger since year 2000. My goal is to become a "JustStuffNoFluff" solution architect in this industry. Currently, I am working for Yahoo Search Marketing (YSM). My job is to facilitate the win-win solution for both publishers and advertisers. This industry has become very hot since a series of big acquisitions from Google, Yahoo and Microsoft. If you like playing games, this period is similar to the "Romance of 3 kingdoms" back in the old chinese history. And I am excited to be playing a role in this war and it certainly will be marked in the history for our next generations. Stay tuned! There will be much more coming out from Yahoo that will push and redefine the Web 2.0 and advertisement space.