Use Flash for video ad
How to get video ad serving on a web page? What are needed to achieve this?

You want to serve video ad to the web page without having users to download any plug-in and software. There are many different video formats (eg. WMA, FLV, SWF, MPEG, RM and etc) and only flash will give you this power b/c flash plugin has 98% reach on Web browsers.

Convert other video format to Flash (FLV)
There are tools to convert other video formats to FLV. Note that many sites (eg. YouTube) offer server-side encoding of video. You can upload whatever format you want, and they encode it automatically to FLV. However, if you are running an ad server, you may want to try FFmpeg ( a command line tool) or Free FLV Converter (Window Desktop GUI tool).

Steps to get video ad shown on Web page

1. You need to download FLV Player.
2. Upload the flvplayer.swf that comes from FLV Player to your server
3. Upload your .flv video file to your server
4. Put the following HTML code to your web page.

<embed src=”http://www.jeroenwijering.com/embed/flvplayer.swf” width=”320″ height=”250″ allowscriptaccess=”always” allowfullscreen=”true” flashvars=”height=250&width=320&linkfromdisplay=true&link=http://www.adconion.com&file=/upload/player.flv”/>