http://www.somaco.co.uk/index.php?Itemid=26&id=49&option=com_content&task=view
http://dynamicjasperplayground.fdvs.com.ar/ar.com.fdvs.dj.example.djApp/djApp.html
http://assets.devx.com/download/16974.pdf

Continue reading " Integrate Jasper into Spring Framework "

Recently I have been asked, "Why you need JBoss if Tomcat and Spring already give you the stuff for Web application development?".Hmm… Good question. I have kept using JBoss as I used to do EJB development and I found JBoss is a great open source application server. Later, I adopted Spring POJO container and dropped [...]

Continue reading " Do I need JBoss? "

Externalize your configuration from war
For settings that are going to change across different environments like database connection, you should externalize them from your war file. So, you can have your war be environment agnositic. Then, you can promote via simply copying your war across different environments. In Spring, there are several ways to achieve this.
What [...]

Continue reading " Configuration Management via Spring "

To have an effective marketing strategy, you should follow the steps below:

Audience segmentation
Targeting
Positioning 

Audience Segmentation 
We normally segment our audience based on the following characteristics:

Geographical - location like country, dma, city, zip
Demograhical - gender, age, income, education, culture and job.
Behavioral - online/offline shopping behavior, web usage, website loyalty, prior purchases.
Psychographical - social class, lifestyle, personality, type

For a market segment [...]

Continue reading " Planning a Behavioral Marketing Campaign "

More and more people are concern with privacy and start deleting cookie to prevent being tracked. How will this impact on the ad network?

Undercount the conversion (both click and view-based). However, vast majority of conversions (70-90%) occur within 24-hour window of the corresponding click or impression and there are not too many people delete cookie daily. So, the [...]

Continue reading " How cookie deletion impacts ad network? "

Popup on LiveJournal
The idea is to create a flash banner ad that asks a flag from malicious server to decide whether to do the popup. During the checking time, the malicious server will say no to it. So, it will pass the check from creative validator. Once the ad is live, the malicious server will say [...]

Continue reading " Reported flash malware "

If we need to pay for our traffics, we want our traffics be more targetted. To run your ad campaign more efficiently, you need to get familiar with the ways that you can apply to tune your ad campaign. Below I am going to list some of the terms in this area.
Ad scheduling (day-parting)
If you don’t [...]

Continue reading " Ad Optimization 101 "