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Externalize your configuration from war For settings that are going to change across different environments like database connection, you should externalize them from your war file. So, you can have your war be environment agnositic. Then, you can promote via simply copying your war across different environments. In Spring, there are several ways to achieve [...]

Recently I have been asked, "Why you need JBoss if Tomcat and Spring already give you the stuff for Web application development?".Hmm… Good question. I have kept using JBoss as I used to do EJB development and I found JBoss is a great open source application server. Later, I adopted Spring POJO container and dropped [...]

To have an effective marketing strategy, you should follow the steps below: Audience segmentation Targeting Positioning Audience Segmentation We normally segment our audience based on the following characteristics: Geographical – location like country, dma, city, zip Demograhical – gender, age, income, education, culture and job. Behavioral – online/offline shopping behavior, web usage, website loyalty, prior purchases. Psychographical [...]

More and more people are concerned with privacy and start deleting cookie to prevent being tracked. How will this impact on the ad network? Undercount the conversion (both click and view-based). However, vast majority of conversions (70-90%) occur within 24-hour window of the corresponding click or impression and there are not too many people delete [...]